Powerful Impact of Third-party Content in Consumer Decision Making

Patrick Brightman - 04/17/2014

patrickI had a conversation recently with the director of audience targeting for one of the largest digital networks in the country, who was kind enough to visit our New Jersey public relations offices to discuss an interactive program for a client. He brought a treasure trove of interesting data but one key takeaway for me was that most folks in the digital marketing community believe that today’s consumers need to see an online ad about nine times before they react to it.

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Grassroots: Building Your Business from the Ground Up

Lee Groeger - 03/24/2014

leeDon’t get me wrong. I’m not saying there aren’t companies that are super successful regardless of whether or not they offer incentive…now; but I’d bet good money that wasn’t always a luxury they enjoyed.

I’ll try to paint a picture for you. Let’s say you created a new granola bar. “This will be the most successful, high-earning granola bar in the world!” you say. But wait. There’s something missing. Oh, yes…people (i.e.

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Managing A Press Conference

Dave Scelba - 03/11/2014

For the Boys and Girls Club press conference featuring Victor Cruz the well-known wide receiver of the NY Giants football franchise we had a specific agenda to follow. And while our primary goal was to get at least 50% of the reporters from each media category to the event we also had a secondary objective. Before, during and after the press conference we wanted to secure as many one-on-one individual press meetings as possible. We wanted to create a competitive environment that we knew would extend and generate an increase our overall media coverage.

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Develop a Press Conference Logistics Strategy

Dave Scelba - 03/04/2014

Remember the old saying, timing is everything?  Well it’s true, so just remember even if you’ve created the best feel good, heartfelt story, and the majority of the media sent an RSVP that they’ll be there, some things, like the weather, are completely out of your control. So plan for the unexpected and pray you’re not hit with a tornado, hurricane, earthquake, typhoon, or any other natural or unnatural disaster  With that in mind you should always have your own photographer and video crew to cover the press conference.

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Create a Compelling Press Conference Story

Dave Scelba - 02/24/2014

PR people need a good compelling elevator pitch to sell the producers and press desks. Strong upfront pitching is critical to securing good attendance by journalist and reporters and ensuring a successful press attendance. So to craft a newsworthy pitch story make sure it’s short, timely, emits emotion and will be impactful to viewers, listeners, readership and online followers. To get reporters to a press conference you’ll need a good hook and your story is the hook included in all media alerts and invites.

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Choosing the Proper Media Event

Dave Scelba - 02/17/2014

Journalists are overworked and under paid. So, holding a frivolous non-newsworthy press event will be viewed as a total waste of their valuable time and damage, rather than bolster, your company’s reputation. That’s why it’s important to respect a reporter’s schedule and choose the proper media venue or event to make your announcement or tell your story. Good public relations firms have the experience and relationships to help make the best decision for their clients.

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