Patrick Brightman - 02/04/2014
Growing up, there were only two certainties, at least that was how the old saying went. “Death and taxes.” In today’s digital world, a third certainty has arisen – Google will change its SEO criteria.
Such was the case back in the summer when the search giant updated the Link Schemes in its Webmaster Guidelines. Basically, Google stated that links in press releases are “unnatural” and that a no follow should be included in links for optimized anchor text.READ MORE