Snapchat Fever: Why Millennials & Brands Love Instant Gratification

admin
17/05/2016 10:02 AM

I still use Facebook. Not exactly for what you may think. As a college junior, my friends and I use the Messenger and Groups function to chat within our campus organizations. We don’t post statuses, nor do we share content. I asked my sister, a sixteen-year-old who keeps up with the newest viral content, “Do you still use Facebook?”

My sister responds with a loud and surprised tone, “What? No! I have it to stay in touch with our cousins in Peru.

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3 Simple Steps to Digital Marketing

Dave Scelba
17/06/2015 10:34 AM

I really dislike confusion and people who complicate matters in an attempt to look smart or worse — to sell you something. I have seen this happen when marketing experts describe digital marketing. It is often described in complex technical terms and therefore typically misunderstood by peers, clients and prospects. We have found presenting digital marketing as a linear step-by-step process helps demystify it. It makes it easily understood by those who want to get ahead of the competition with seamless and smart online interactions with target audiences,

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3E PR Welcomes Summer Interns: Career Prep with a Daily Dose of Inspiration

Emily Maupai
11/06/2015 10:37 AM

The school year may have come to a close for college students this month, but their education is certainly not over. That’s right – it’s summer internship season!

devil-wears-pradaThe days of sending interns scurrying off to get the afternoon caffeine fix are long gone. Note to college students reading this blog: if someone asks you to go get them coffee, please walk out the door, run if you prefer, and do not return.

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Value of an Effective Franchise Marketing Plan

Megan Redzia
19/06/2014 10:49 AM

meganWith new franchise concepts established daily, communicating your brand’s unique differentiators is essential to grab consumer mindshare. This distinction should be identified through extensive research from which key brand messages will be born.

Brand messaging should resonate with consumers and quickly tell them why the brand is for them and that they must frequent the franchise locations often. For example, restaurant chains need to convey taste health, convenience, and affordability. Day care franchisors must instill confidence that the locations are safe,

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Franchising Goes Social: Develop a Successful Franchise Social Media Program in Six Steps

Megan Redzia
04/02/2014 10:59 AM

Social media has changed the way consumers connect with companies as well as communicate with their peers regarding  their experiences with products or services. Companies in all industries are embracing this shift and to properly leverage social media’s full marketing benefits,they must initially develop a corporate strategy.

This can be an arduous task even when all communications are generated from a central office. So just imagine the unique challenges franchisors face when trying to implement a universal social media strategy with their franchisees.

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