True Life: We Celebrated A Different “Holiday” Every Day For A Month. This Is Our Story.

Lee Groeger
14/06/2016 9:56 AM

Everyone knows the popular Apple catch phrase, “There’s an app for that™.” Well, that may very well be true—OK, it’s definitely true—but I’m here to tell you about the latest phenomenon: there’s a day for that. For what, you ask? For anything. Literally, anything. In fact, as I am writing this, people everywhere are celebrating National Bourbon Day, National Flag Day, National Pop Goes the Weasel Day, and National Strawberry Shortcake Day. Maybe, somewhere out there,


My Summer PR Internship: More Than I Expected

31/08/2015 10:09 AM

jrizio-selfieBeing a history major, I was often asked the question, “Well how did you find yourself in the PR world?” This is a question I also asked myself when I chose to become a history major – what type of career could I possibly have aside from one in academics? Yet, I found that studying history has enhanced my ability to think critically, research markets, and to write and edit. What I’ve learned in both my major and my internship this summer is that no matter how innovative your idea is,


3E PR Welcomes Summer Interns: Career Prep with a Daily Dose of Inspiration

Emily Maupai
11/06/2015 10:37 AM

The school year may have come to a close for college students this month, but their education is certainly not over. That’s right – it’s summer internship season!

devil-wears-pradaThe days of sending interns scurrying off to get the afternoon caffeine fix are long gone. Note to college students reading this blog: if someone asks you to go get them coffee, please walk out the door, run if you prefer, and do not return.


Five Critical Steps for a New PR Campaign

Patrick Brightman
18/07/2014 11:40 AM

anthonyThere’s no one step that leads to a successful PR campaign. Success comes as the result of a sequence of elements that, when put in action, drive PR, content marketing and social media in unison.

Getting started can be a daunting task, and there’s usually far more questions than answers. Companies reach out to dedicated PR firms partly because of the time requirements, but also due to the experience and expertise a PR team can offer.


Powerful Impact of Third-party Content in Consumer Decision Making

Patrick Brightman
17/04/2014 4:06 PM

patrickI had a conversation recently with the director of audience targeting for one of the largest digital networks in the country, who was kind enough to visit our New Jersey public relations offices to discuss an interactive program for a client. He brought a treasure trove of interesting data but one key takeaway for me was that most folks in the digital marketing community believe that today’s consumers need to see an online ad about nine times before they react to it.


Develop a Press Conference Logistics Strategy

Dave Scelba
04/03/2014 4:03 PM

Remember the old saying, timing is everything?  Well it’s true, so just remember even if you’ve created the best feel good, heartfelt story, and the majority of the media sent an RSVP that they’ll be there, some things, like the weather, are completely out of your control. So plan for the unexpected and pray you’re not hit with a tornado, hurricane, earthquake, typhoon, or any other natural or unnatural disaster  With that in mind you should always have your own photographer and video crew to cover the press conference.

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